Angus Reid Strategies
Angus Reid Strategies is a North American leader in the use of the Internet and rich media technology to collect high quality, in depth data for market research and public consultation.
Our team of research specialists covers the full range of marketing and public affairs issues including advertising effectiveness, corporate image assessment, new product evaluation and public opinion trends.
In partnership with our sister company, Vision Critical, we match the world’s most advanced technology with the sharpest minds in the industry to produce research that transforms information into inspiration.
What We Do
Angus Reid Strategies is a North American full service market research firm. We use the most appropriate traditional methodologies to help our clients learn more about the values, attitudes, tastes and preferences of consumers and citizens. Our partnerships give us access to over 1000 CATI stations when telephone research is called for and we regularly conduct focus group and mall studies in major centers across North America.
We are a leader in the use of the Internet and rich media technology to collect high quality, in depth data for market research and public consultation. Our team of research specialists covers the full range of marketing and public affairs issues including advertising effectiveness, corporate image assessment, new product evaluation and public opinion trends. In partnership with our sister company, Vision Critical Interactive, we match the world’s most advanced technology with the sharpest minds in the industry to produce research that transforms information into inspiration.
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How We Do It
Hiring the Best Talent
Great companies aren’t created in the boardrooms of investment banks or through the machinations of M&A consultants and advisors. They’re created by hiring the sharpest minds. Our research professionals possess passion, broad experience and a “whatever it takes” attitude. The result is accurate, timely and insightful research.
Develop the Best Tools
Although we have a toolbox of conventional research solutions (telephone interviews, focus groups, and mail intercepts), what really sets us apart is our use of the internet and rich media to gather meaningful insights. We’ve developed cutting edge Web-based research platforms that feature interactive visuals, streaming video and 3D virtual environments. These advances allow us to better engage respondents and provide market research that is better quality, faster and more cost-effective.
Attain the Broadest Reach
The global realities of the 21st century demand an ability to gauge and assess market trends and consumer attitudes from our backyard extending across the entire planet. At Angus Reid Strategies, we’re up to the challenge. In Canada, we operate Angus Reid Forum, a massive online community that provides our clients with accurate insights at a fraction of the cost of conventional research. Globally, our alliance partners provide unparalleled reach to populations and specialized segments.
Gain the Most Respect
Domestically and internationally, Angus Reid has become one of the most trusted, authoritative names in market research. Our Global Monitor service attracts almost one million users per month from around the world. In Canada, leading media organizations frequently draw on our expertise to understand and assess not only what Canadians are thinking, but what the world is thinking about Canada.
How We Are Different
Angus Reid Strategies is designed to be fast, flexible and innovative in the pursuit of market research. We are here to acquire the information clients need and put it in its most powerful form. As data collection becomes more of a commodity, the value of market research lies in the brains behind the design of the study, the analysis of the data and the interpretation of the results. Angus Reid Strategies provides intelligent design, analysis and reporting of market research information so that you can effectively and efficiently address your business issues.
We have a core focus on innovation. Our research solutions span a wide range of industries and research topics. We have invested heavily in 21st century internet and rich media technology. The result is that we can provide our colleagues and clients with an unrivalled range of research products delivered by an exceptional team of research professionals. The result is research you can trust matched with a passion to transform information to inspiration.
* We are a fast, flexible and innovative organization. There is no bureaucracy or internal politics to weigh us down. We do what is best for the client and the research. More importantly, our Account Executives have the power to make these decisions.
* A collaborative and communicative working relationship. Larger research organizations have many clients they are servicing of many different sizes.
* Our clients work with hands-on, experienced, senior level project leaders. Unlike some larger research organizations, there is no “bait and switch” – our clients have the same experienced senior level researchers intimately involved in every research project from start to finish. We do not use a senior level researcher during the proposal phase and then staff the project with junior researchers once the project has been awarded.
* Our flexibility and innovativeness is evident in the methodological solutions we recommend.
* We provide high level research at an affordable price as we do not have to pay for expensive overhead.