Magnet Search Marketing
Magnet Search Marketing is a specialized service created by Cossette Communication Group to help its clients get maximum marketing benefit from Internet search engines through search engine marketing (SEM) and search engine optimization (SEO). Magnet Search Marketing was originally created to respond to the ever-increasing digital needs of North American businesses.
For some time now, search marketing has been viewed as a separate discipline within the media mix. Today, savvy marketers not only realize the tremendous impact search marketing can have on their business, but also how much their search efforts can impact or be impacted by external factors.
Whether your organization is large or small, Magnet Convergent Search MarketingTM will benefit your business by taking a holistic approach to planning, monitoring and optimizing your search marketing initiatives.
Convergent Planning
A clear benefit of search marketing is intercepting the consumer while they are looking for information on a subject/product/service. A second benefit is paying only when the consumer chooses to respond. But convergent planning goes one important step further.
Our search experts are involved at the very beginning when the communication channels are first being planned out. Magnet always strives to be in line with the overall message of a communication campaign. When designing a communication plan, our experts also actively ensure that mainstream media and search marketing always support each other.
Convergent Monitoring
Have you ever witnessed a sudden change in your search marketing campaign that you couldn’t explain? An unexpected spike in the visits you received from search engines or a surprising boost in your conversion rate? A quick glance at your search campaign would likely not reveal a complete explanation. However, a deeper investigation into what’s going on in your other media tactics, your competitors’ tactics or even the mainstream news or blogosphere can often uncover the reason for the unexpected results.
Magnet can provide access to industry standard tools, plus those created in-house, to provide you with the insight and know-how to take full advantage of what these tools have to offer. Our internal technical team has developed custom dashboards and other web interfaces that offer our clients near-real-time access to search campaign results and can aggregate other available data results from other media touch points.
Convergent Optimization
It’s not enough to simply optimize your search marketing campaign in isolation. Often, the flighting and weight levels of other media tactics can be harnessed and used as leverage against other search media tactics. Seeing website conversion rates dip each time you run heavy weight levels of TV? Watching bounce rates jump when you roll out new campaigns? Magnet can provide the tools and insight needed to optimize campaigns regardless of the media mix used.